Collegiate Recruiting: Finding the Next Generation

I had submitted this to QST for review, but apparently SueAnne Griffith’s piece (August 2017) was already in the pipeline ahead of mine. Granted, that assumption also requires that my submission was worthy of publication, but… I’m going to embrace the hubris that it was. 🙂

So, to keep it from going to waste, I am posting it here for your consideration.


Collegiate Recruiting:
Finding the Next Generation

Through the years, I have been involved with many aspects of student organizations, both as member, officer, and now advisor looking to revitalize the club at my alma mater.  Because of this, I have experienced many different styles of recruiting with varying levels of effectiveness. Now, I want to share my experiences in hopes of aiding the growth of other clubs as well.

Becoming known

Every campus has a special place where students gather. For my campus (Go Bobcats!), it was by “the fountain.” For others it may be the quad, student center, or tailgates. But the simple fact is, most institutions will not be willing to allocate a permanent space, and definitely not funding, to a group with only a few members. So recruitment must become a priority.

The Collegiate Amateur Radio Forum at Orlando Hamcation provided some great ideas, but more can be done. Here are some tried and true methods that have been proven effective time and again.

Effective Tabeling

Information tables are a college tradition, but most fall short of perfection. There are elements that will make your effort standout from the crowd. First, it needs to be catchy. Have a well designed banner so people know who you are – they can readily be found online for less than $50.  Have plenty of brochures and handouts as a takeaway item. Many are available from the ARRL, but it is also quite easy to adopt them to your campus.

Approach your local radio club for start-up assistance. See if they can provide go-kits for a demonstration on the table. A portable antenna will certainly be an eyecatcher among other groups who are tabling as well. They may even be willing to provide some funding for handouts and giveaways, which leads to the number one method of getting a college student’s attention: freebies!

Students love free food. It could be pizza, candy, or bags of chips or crackers. The one caveat to this, especially if you are in the south, is to avoid chocolate. It can quickly make a mess if left in sunlight or high temperatures. You can also consider koozies, frisbees, or flash drives (pre-loaded with some club fliers and information, of course).

Have volunteers rotate between talking on the radio and talking to passers by. Some should be in front of the table so it appears friendly and engaging. Be prepared to talk to students in all of the programs offered by the institution, not just STEM. Criminal justice and government majors will likely be attracted to the emergency communication and public service aspects. Journalism, marketing, and communication students will likely be interested in how it ties into the technology used for broadcasting. And yes, STEM students will be interested in the technology and maker aspects.

Keep in mind diversity at your table. Volunteers from your local club are great, but they are just a start. Do your best to also have college age volunteers. Get the YLs involved. If someone’s grandchild is popular in Greek Life or athletics, offer him a lunch to spend an hour with you.

Follow-Up

Outreach is only the first step. You can have a table with dozens of people surrounding it the entire time period, and it still be a failure. Don’t just give out cards, have people sign-up for an email list. You could even include a drawing for a gift card to a local restaurant or the campus bookstore. Then use that information.

Send out an email to everyone who stopped by thanking them for their time and inviting them to follow your club on social media.  Let them know about upcoming events and talks, or license classes. Remember, just because they may not be interested in getting licensed right now, they still may show up for discussions specific to their interest.

Conclusion

Overall, remember to make it fun. College students have enough serious topics to face on a day to day basis. Set up the demonstrations like a mini-Field Day or special event. This is the generation of the smartphone, so instant communication will not impress them. Show them how amateur radio is different, fun, and experiential. It truly is a hobby with something for everyone. It’s just a matter of helping students find something that sparks their interest.

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Daniel R. Simpson, K4DRS was first licensed at 11 years old and was active in amateur radio and other student groups in college and graduate school. He can be reached at P.O. Box 1882, Milledgeville, Georgia 31059 or at k4drs@arrl.net.


 

A New Chapter

Well, now that all of my students have been told, it is time to announce it to the world. This Friday, September 19th, will be my last day as an Academic Advisor at the Georgia College Center for Student Success. I’ve spent the last week and a half madly fitting in as many advising appointments as possible.

The following Monday, I begin my new journey as the Training Specialist with the Georgia College Department of Human Resources. In this job, I will be conducting needs assessments and implement training and development programs for the university, manage initiative implementation, develop training manuals and course materials, and assist with New Employee Orientation.

My time with CSS has been life changing. My fellow advisors have become my family, both figuratively and literally. Leeann and I both started on the same day, shared an office, and had our friendship grow to the level where our coworkers referred to us as siblings.

Other friendships developed as well. After our move to Lanier Hall, I joined the “BA Corner”  with Rebecca Miles and Chris Lamphere. Eventually, Chris retired, and Nadirah Mayweather filled his slot.

Beyond that, I met my wife through the job. Nikki had been with the department for five weeks when I joined (she had previously been an advisor housed in the Department of Psychological Science for two years). We met that exciting day in August when I first walked into The Bone House. It took a while, but eventually a friendship, then relationship blossomed.

Beyond my colleagues, it has been a true honor to work with some of the students that have come across my path. Watching them learn, grow, and mature has been an immensely rewarding experience.

Likewise, I am grateful for my own growth and learning experiences over the last three years. The mentors I have had in the department have taught me valuable life lessons and experience. They were standing next to me and behind me on the rough days, and celebrating with me on the good.

Monday starts a new chapter in my life. But I will never forget the events of the chapter that is now drawing to a close. And for those events, lessons, and memories, I will always be grateful.

Thank a Mentor

Well, I just realized that Thank a Mentor Day was last week on January 17th. Since I can’t exactly go back and write a post on that date, I will just post it today.

4180_1099963553210_4331864_nMy mentor was known for striking terror into the hearts of both undergraduate and graduate students. His primary area was research methods, which is a challenge for most students anyway. Throw in the fact that you HAD to pass his class in order to graduate, and most people didn’t take the class until their last semester, a lot of students had to stay longer than they anticipated.

Not wanting that fate to befall me, I took the class the first semester of my senior year. For what ever reason, it clicked for me. I became one of six my entire time as an undergraduate who made an “A” in the course. This led to me receiving a graduate assistantship in the department to help tutor his students. And thus, I became the minion for the man feared by all political science, criminal justice, sociology, and public administration students and grad students at Georgia College.

Professor Jan Mabie, PhD, well below the sarcastic exterior, was as big of a cutup and as great of a mentor as could ever be found.  He taught me the way of The Force, er, research methodology using not the modern advances of Stata, SPSS, any other software package. Instead, we used an old DOS based program he wrote.

Most students felt tortured to take him once. I had him twice in undergrad, then at least once a semester in grad school covering everything from basic and advanced methods to personnel management. Most people, him included, questioned my sanity when I asked him to be my thesis chair. In retrospect, I don’t think he even read anything from my thesis except the methods section.

He retired last year, but without a doubt, I can see his influence today in my teaching and research today. I have been to a conference and have to constantly remind myself that not everyone was taught methods, and to not let the “poor idiot” have it for leaving something off the slide.

Every fall, when the “minions of morons” descend upon campus, I will be reminded of him. Every time I watch a science show, I mentally start reciting the “Assumptions of the Western Analytic Tradition.” Whenever I look at a cross-tab, I will still call it a contingency table in my head. And whenever I start nerding out over data and a scatter plot, I will be grateful I was trained by one of the best, and quite possibly the most old-school, in the business.

When he got this look going over your data, you were in trouble. (This was at another faculty member's retirement party.)
When he got this look going over your data, you were in trouble. (This was at another faculty member’s retirement party.)
This was the two of us at the first MPA Program Dinner my first year of grad school.
This was the two of us at the first MPA Program Dinner my first year of grad school.

Dr. Mabie has a group on Facebook dedicated to him, titled “Mabie You Can Make It.” Barron Webster (MPA 2008) wrote “The Legend of Jan Mabie” for the page. It may not mean as much to the people who had not been through the program and classes, but here it is.

The kind words of Dr. Jan Mabie reverberate in students’ minds for years after their Quantitative final is done and the last OurStat disc has been removed from those ancient laptops. He began his illustrious career at Georgia College in 1894 when our dear alma mater was known simply as the Georgia State College for Women. His notable students include Flannery O’Connor, Michael Digby, Amici Buffington, Galileo, and John Milledge.

In fact, an old legend in Milledgeville tells the tale of a young Flannery O’Connor who aspired to be a statistician. One day, she’d had her fair share of confusion over covariation and PRE measures of association. She lost her marbles finding T-scores and Z-scores and F Tests… and she took to writing as a way of releasing her anger and stress. Out of pure frustration was born one of the finest Southern Gothic authors ever to strike a typewriter.

As for the rest of us, we now have the tendency to correct our friends when they tell us “Don’t become a statistic!” Because you’re never a statistic- you’re a datum. If you need to know if there is a correlation between sex and salary with respect to education level, we’ll be there. Want to know how much of a correlation there is between education level and poverty in any county in Georgia? Give us a call. We’ll even construct the operational definition.

So the next time you’re confused about where to find the nearest “mature analytical community,” sit on the edge of the table. Scratch your chin with your eyes fixed upward and your head cocked like dear Dr. Mabie does. Close one eye and rub the top of your head too. And be grateful you’re being taught by one of the sharpest, most respectable, and illustrious minds Georgia’s Public Liberal Arts University has ever seen- but please don’t mess up the laptops.